Campaign Wrap Report

Titaníque×Human Rights Campaign

Powered by
5,001
Supporters
4,731
Actions taken
1,420,087
Impressions
$11,746
Raised for the cause
The Campaign
Titaníque: The Splash Hit Musical campaign artwork
The Experience

Two premium seats, a backstage meet & greet, and a weekend in New York

One winner and a guest are New York bound for Titaníque: The Splash Hit Musical, with premium seats, a backstage meet & greet with Frankie Grande, a merch bundle and a signed playbill. Roundtrip travel, the hotel stay and rideshare credit are covered. Every entry started with a supporter taking action for the Human Rights Campaign, so the trip was earned by a fanbase that showed up for the cause.

The Cause

No purchase, no shortcut. Entries were earned, and they added up to 4,731 actions taken for one organization.

Human Rights Campaign

The Human Rights Campaign works for LGBTQ+ equality across the country: advancing protections in law and policy, backing the legislation and candidates that carry them, and building the public support that makes them stick. Over three months, Titaníque fans put 5,001 supporters and $11,746 behind that work.

Kevin J. backstage at the St. James Theatre with Frankie Grande
Our Winner

Kevin J.

Roseville, California
Kevin J. at home with the Titaníque Playbill The Titaníque Playbill, signed by the cast at the St. James Theatre Kevin J. with his Titaníque VIP keepsake
Reach
1,420,087
Impressions across paid social, email & SMS
New York, NY: 67 supportersLos Angeles, CA: 48 supportersBrooklyn, NY: 43 supportersHouston, TX: 43 supportersBronx, NY: 38 supportersOrlando, FL: 33 supportersChicago, IL: 33 supportersSan Francisco, CA: 28 supportersPhiladelphia, PA: 27 supportersLas Vegas, NV: 23 supportersSan Diego, CA: 22 supportersSan Antonio, TX: 21 supportersSaint Petersburg, FL: 21 supportersDallas, TX: 21 supportersAustin, TX: 20 supportersStaten Island, NY: 18 supportersPortland, OR: 15 supportersSeattle, WA: 14 supportersColumbus, OH: 14 supportersCharlotte, NC: 14 supportersTampa, FL: 14 supportersPhoenix, AZ: 14 supportersWinter Garden, FL: 12 supportersWashington, DC: 12 supportersSacramento, CA: 12 supporters

4,672 supporters mapped to 3,471 zip codes. The gold marker is the St. James Theatre in New York.

Impact

Human Rights Campaign

$11,746
Gross
Raised for the Human Rights Campaign
4,731
Actions taken
69
New monthly donors
$9,439
Est. annualized value

Every one of those actions was a supporter choosing to do something for LGBTQ+ equality, and the recurring gifts underneath them are the kind of support HRC can plan a year around. They came from cities in all 50 states, from New York down to towns with a single supporter in them.

Powered by 5,001 Titaníque fans who showed up, reaching 1,420,087 people.

Thank you for
propelling.

Thank you to the Titaníque team for opening the St. James Theatre, Frankie Grande and the cast to this campaign. Over five thousand supporters took action for the Human Rights Campaign because your fans wanted in, and one of them is headed to New York because of it. Let’s do the next one together.

~ Team Propeller